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Add high schoolers to the list of athletes cashing in on NIL deals

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During my junior year of high school, I got the same question everyone got at that age: “what do you want to be when you grow up?”

If you thought you were done hearing about NIL deals — in which college and other athletes can earn money off their name, image, and likeness — think again.

High school sports have been seen as the last beacon of pure sportsmanship as they, for the most part, have not been infiltrated by corporate money — but that looks to be changing. Earlier this month, Adidas posted a video to Instagram announcing seven high school athletes it is signing to its roster of ambassadors.

Bonine says while it could have positives like revenue and branding for athletes, it could also have some drawbacks, like affecting how universities recruit.

 

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