"Fans and businesses will be able to contribute to Marshall student-athletes NIL through The Thunder Trust collective, enabling corporate partners and supporters' greater access and unique experiences," Marshall Athletics said in a press release announcing the partnership.
Athlete Advantage partners with a number of other universities, providing NIL management services, including licensing and merchandise, management software, donor solicitation, and more."This is BIG TIME! We need all of Herd Nation to help support our Student-Athletes! The College Athletics landscape is changing and We are Adapting with the changes!""The new collegiate athletic enterprise is going to require new ways of getting this done, particularly around NIL.
Huff enters his fourth season as the head coach at Marshall. Huff's first two seasons in Huntington resulted in winning records, but the Herd went 6-7 last season with a loss in the Frisco Bowl. The 2024 season begins for Marshall on August 31 against Stony Brook.Joe covers college sports from the Group of Five ranks and beyond. He has worked in the sports industry since 2008, earned a bachelor's degree from the University of Louisville, and a Master's degree from Seattle University.