has delivered his final round of party-spoiling details. The biggest takeaway: Apple will call its long-rumored artificial intelligence play "Apple Intelligence." Don't expect the company to lean into generative AI features as much as competitors. According to Gurman, Apple's AI capabilities will focus on features with "broad appeal" — something I read as being more practical than creating psychedelic images on demand.
As for other features, it sounds like Apple is trying to bake in AI smarts where it can. You'll reportedly be able to create AI emojis that you can customize with text strings, and you can expect to see AI transcriptions in Voice Memos and more AI photo editing capabilities.
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