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What I learnt about opportunities for Yorkshire from eye-opening visit to Pakistan: James Mason

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I've been very fortunate to travel extensively in my adult life. Since backpacking around the world after finishing university to business and leisure travel to China, the Middle East, US and Africa.

One place however that always fascinated yet eluded me was South Asia and in particularly Pakistan. I grew up in Bradford with many Pakistani friends and was fascinated by the food, the language and culture of this warm and friendly community.

For example, Pakistan is the world's biggest manufacturer of footballs with most of the balls used at the FIFA World Cup in 2022 made in Sialkot. Such are the trade opportunities that exist, it is no wonder that Yorkshire businesses, many with already established Pakistani have strong trading partnerships with the country as we are keen to encourage more.

 

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