Launching with three initial flavours, Passion Fruit Martini, Pina Colada and Strawberry Daiquiri, be. is a brand-new premium range of cocktails with the aim of creating the ultimate ‘me time’ when the chaos of life can fade away, offering busy individuals the precious time to be. Created with a complete sensory experience in mind, be.
Craig Chapman, Head of Brands at Global Brands, said: “We are delighted to launch the be. range – a premium canned cocktail, already made for you, giving you time to be. We know that customers are not just looking for convenience when it comes to purchasing canned cocktails, so we have worked tirelessly to ensure the be. range offers best in class ingredient cocktails that consumers can drink in their own homes or while on the move.” be. cocktails have an ABV of 8.