Commentary: Instagram is making you a worse tourist

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Seeing your friends’ selfish and reckless behaviour on social media while on holiday doesn’t mean you can do the same, says this lecturer at the University of Greenwich.

Popular destinations have seen an uptick in incidents involving tourists in recent years. Reports of a man defacing theWhat’s behind these abhorrent acts? One answer, my research shows, is. Instagram and TikTok have made it easy to find “hidden gem” restaurants and discover new destinations to add to your bucket list. But this democratisation of travel has had other consequences.

This is known as social proof, when we look to the behaviours of others to inform our own actions. People are likely to act more hedonistically while on holiday. * 𝗨𝗣𝗗𝗔𝗧𝗘: 𝗖𝗢𝗟𝗢𝗦𝗦𝗘𝗨𝗠 𝗦𝗖𝗥𝗔𝗪𝗟𝗘𝗥 𝗜𝗗𝗘𝗡𝗧𝗜𝗙𝗜𝗘𝗗 𝗔𝗦 𝗜𝗩𝗔𝗡 𝗗𝗜𝗠𝗜𝗧𝗥𝗢𝗩, 𝟮𝟳, 𝗔...

Because tourists are often sheltered in hotels and resorts away from local communities, they might think that travelling to a place far from home is an opportunity for consequence-free bad behaviour. They underestimate or ignore the effect their actions can have on locals or the economy.When people travel to a beautiful place, the temptation to post photos and videos on social media is high. But, as I have argued, this creates a cycle that contributes to more self-indulgent travel.

 

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