PETALING JAYA: For many, the thought of running a business is daunting. But 21-year-old student and entrepreneur Sofea Amira Mohd Shukri is expertly keeping one eye on her books and the other on her oven.
Sofea Amira Mohd Shukri is a third-year chemical engineering student and the mastermind of Amora’s Loves. “While I was stuck at home, I baked everything from cookies to tarts to brownies, every single day. Eventually, my family got sick of it,” she told FMT Lifestyle. Recalling her initial attempt to sell cookies on Instagram, Amira admitted: “You wouldn’t believe me, but nobody bought any. Not one person approached me or reached out to buy a cookie.”
While Amira’s social media marketing skills helped propel Amora’s Loves to initial fame, it was the exceptional texture of her cookies that customers kept coming back for more. Although Amora’s Loves is only two years old, Amira’s love for baking started at age 14 during an ambitious group baking session with friends.
And just like that all her cookie woes were miraculously resolved. “Who knew it was because of one silly oven setting that I had no idea about!”What this entire episode taught her however, was her unwavering determination to succeed. And in the course of all her experimentation, she discovered the perfect cookie recipe that she uses for Amora’s Loves.