Professor Says He'll Cancel Final If a Student Makes a Viral Video

Matthew Prince, a Taco Bell PR executive who also teaches marketing at Chapman University in California, challenged his 80 students: for just one of them could create a viral TikTok video that received at least one million views,If they were to succeed, Prince would cancel the final exam, a worthy prize for going viral — and a creative use of social media in a classroom setting preparing students for a terminally online world.

Hilariously, Bastardo's video went viral almost immediately, shooting past one million likes — not just views — and blasting through Prince's goal, currently standing at over 4.9 million views."That's me, I'm the professor," he said in his reaction video. "I gave this challenge on Tuesday, it's been less than 48 hours. My goal was to showcase the power of influence and influencer marketing on social media, and it's true.

"I was just trying to think of new ways to help support some of the teaching that I’m trying to get across over the course of the semester," he later told the. "Mainly, the thought of just how democratized virality and influence is within social media, specifically on TikTok, and that you really don’t have to be a celebrity to drive it."

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