While #LearnOnTikTok goes viral, so too does misinformation. McGraw Hill is fighting back with its own app that looks like a “textbook and TikTok had a baby.”hen Joshua Martin teaches an algebra, calculus or physics lesson on TikTok, tens of thousands of viewers drift in and out of the livestream and 1,000 or more stick with him through the entire hour—a headcount that would fill a large university lecture hall several times over.
According to a recent survey from textbook company McGraw Hill, three in four college students now look to social media, primarily TikTok and YouTube, for study help. Singh reports that one student said Sharpen looks like “their textbook and TikTok had a baby.” He’s hoping students will choose that amalgam over social media since the material is accurate and aligned with their classes. The app does not reference specific pages in McGraw Hill textbooks and is designed to be helpful for all students regardless of which book they use.
Martin says he often sees creators rack up views and followers with videos that claim to teach how to solve “the hardest SAT question, which in and of itself does not make sense because the SAT is not one test that is readministered over and over again. It’s a different question every time.” Besides fighting misinformation, Valkai stays on TikTok because his popularity there leads to paid speaking invitations. “It’s a great way to have new people discover you or find your work and fall in love with what you do. That’s amazing,” Valkai says. “The bad thing about TikTok is it has horrendous community guidelines enforcement that’s worse than random.
“During Covid I had nobody to talk to because we all were at home in quarantine. So I started making videos teaching myself nursing topics,” Beggs explains. “At that time, TikTok was getting really big. So I posted a video of me teaching a topic onto TikTok, not thinking really anything of it … and it went viral.”
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