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'It's Not Going Away': Marketing Deals Trickle Down From NCAA to High School Sports

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Marketing Deals Trickle Down From NCAA to High School Sports

“It’s been a very big deal,” he said. “All the hard work is finally paying off.”

High school, Niehoff said, “is not intended to be an opportunity to earn a living, and we hope it will stay that way.” High school athletic associations in states where NIL deals are permitted bar students from using their school names and team logos in the deals they strike. Higgins is continuing her volleyball career at Oglethorpe University in Brookhaven, Georgia, this fall.

 

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