Marketing deals trickle down from NCAA to high school sports

Johnuel"Boogie" Fland shoots hoops in the gymnasium of Archbishop Stepinac High School in White Plains, N.Y., Monday, May 2, 2022. Fland is among a growing number of high school athletes who have signed sponsorship deals for their name, image and likeness following a Supreme Court decision last year that allowed similar deals for college athletes.

Jackson, 16, said he is saving the money he earns from the merchandise company Spreadshop and several other deals to buy a home for his family.Fland, 15, also said he wants to help his family.In Ohio, high school principals began voting May 1 on whether to change the state high school athletic association’s bylaws to allow athletes to sign deals.

The issue of NIL deals for high school athletes follows a U.S. Supreme Court decision last June that said the NCAA cannot restrict education-related compensation benefits for the country’s nearly 500,000 college student-athletes. Since then, Alaska, California, Nebraska, New Jersey, New York, Louisiana and Utah have created laws or policies allowing NIL compensation for high school athletes.

In Florida, high school athletes are not allowed to benefit from their stardom. But Laney Higgins, a senior volleyball player at Carrollwood Day School in Lake Magdalene, cut a deal after her season ended that has her donating earnings to a concussion center that treated her. According to the latest data gathered by Opendorse Deals, a company that its officials say have helped connect 100,000 college athletes with third parties for NIL deals, the average payout has been small thus far. Division I athletes with at least one deal have earned about $664 on average, according to the data. For Division II athletes, it’s $59 and just $43 in Division III.

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