Paravel’s Indré Rockefeller on a More Sustainable Future and Heading Back to School

“We were working on sustainable material innovation and it was something that we had been working on in the background for a number of years, in terms of thinking about how we can continue to push the envelope on what sustainability means,” said the entrepreneur. “And in 2018, I had a chance to go on a polar expedition with The Nature Conservancy. I spent two weeks in Antarctica and that experience reframed my relationship with the urgency of this climate crisis.

“We continue to push the boundaries of material [research and development] and what we can replace with sustainable materials. Sometimes it’s about taking a product that our customers and community love and continuing to change it to be more and more sustainable. Other times it’s building something from the ground up using sustainable materials and using a materials-first approach,” Rockefeller said, reflecting further on her time in the arctic.

“It’s not the most common path when you’re in a fast-growing company and a founder of one — when things start moving fast to just sort of stop and go to school,” she conceded. “Columbia Climate School opened their inaugural cohort this September and I have had such an amazing opportunity to test and push myself, but also to get a deeper understanding of an issue that I have been following and self-educating on for a long time, to sort of get an uncomfortable understanding of this issue.

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