It may not have looked like it, but this week’s budget was firmly aimed at the female vote. It didn’t reference women too explicitly , but it was absolutely targeted at the hard-to-reach, time-poor women who control family budgets.
These women are not loyal to any party. They are juggling jobs and children, always multitasking, and if they have an idle moment, they’re more likely to scroll Facebook or Instagram than read the news. The same drift, according to Dr Sarah Cameron, a political science lecturer at the University of Sydney, is happening in advanced democracies all over the world. “Whereas parties on the right used to have an advantage among women, now parties on the left attract more votes from women,” Cameron says.Political scientists put this down to a few trends, some to do with increasing gender equality.
But women like Labor less than men do – 42 per cent of men say they’ll give their primary vote to Labor compared with 40 per cent of women.
JacquelineMaley oh bullshit. defence needs more money. sure. how much do you need. quick let me give it to you. female dominated industry of caring need more money. OH NO. THAT'S going to be difficult to fund.
JacquelineMaley They won’t be getting my vote VoteThemOut