University paid influencers to promote degrees despite never going there

The promotions were shared on A-Level results day to attract students who did not get the grades for their first choice, and had to go through clearing.Influencers who promoted ARU included lifestyle blogger Mariana Alonso, who has 82,800 Instagram followers and graduated as an engineer from Faculdades Integradas de Cataguases, in Brazil.Travel blogger Lauren, who runs the Instagram account ‘Spain With Lauren’, also promoted ARU to her 10,400 followers, but with no mention of studying there.

Meanwhile, lifestyle influencer Grace Bee, who has 5,764 followers, admitted she did not study at ARU, but said promoting them was a ‘business transaction’.Travel blogger Lauren, who runs the Instagram account ‘Spain With Lauren’, made no mention of actually studying at Anglia Ruskin‘We strongly believe in widening participation and a high proportion of our students are the first in their family to attend university,’ they added.

‘Our Instagram partners talk about how their university experiences and qualifications have helped to transform their own lives – sometimes in quite radical ways. ‘These posts, all written by the individuals themselves and clearly marked with an “ad” tag, focus on the wider benefits of considering a university education.’

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