and a program already in place to bolster student-athlete NIL value, the university is again at the forefront.
Those who spoke with FiveThirtyEight were adamant that once NIL rights are permitted by the NCAA, influencer marketing via social media will be theof the modern-day student-athlete, one that will dominate at least the initial wave of transactions. While other money-making avenues will open, including sponsorships with local business owners and appearance fees for autograph sessions, social media marketers can provide the widest reach and most immediate fiscal return.
They aren't influencing me
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