... [+]Finding ways to meet the demands of eco-conscious travel lovers and other holidaymakers jaded by over tourism is a growing concern for Booking.com chairwoman Gillian Tans.
“We do a lot of research with consumers, and more and more, we see that consumers really care about overtourism, and think about making a different type of choice. Consumers also want companies to show them sustainable choices,” Tans toldTans added that Booking has a booster programme in which they help sustainable tourism startups make a bigger impact in their communities, including the Global Himalaya Expedition that signs up tourists to help install solar panels in remote villages.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: