’s D23 Expo is well-underway here in Anaheim and the most-anticipated presentation of the convention’s first day is finally taking centerstage as Kevin Mayer , Disney’s Chairman of Direct-to-Consumer & International Division, begins his deep-dig preview of Disney+, the streaming service that launches Nov. 12.
is currently in production for the new streaming service. The title tandem travel across the universe to rescue their big sister, Candace, who has been “abducted by aliens and has found utopia in a far-off planet, free of pesky little brothers.
Iger is making a bid for marketplace ubiquity with the streaming service’s aggressively low price-point and clearly this fan event in Anaheim is the beachhead effort for the Disney+ marketplace invasion. D23 attendees are being offered a three-year subscription to Disney Plus for $47 a year, which adds up to a 33% discount.