and opens Nov. 22). The digital launch was a clear viral victory with 36.4 million views in the first 24 hours of release and 59.8 million after two days, but the more interesting aspect of the success is the sentimental wave that carried the trailer to that far-reaching digital constituency.
Fans were engaging the trailer in a big way both by sharing and engaging in social conversations, most of which were dominated by personal tributes to the gentle pioneer of children’s television. People were talking about their feelings, and what’s more Mister Rogers than that? The trailer sparked 163,000 social conversations in its first day, in fact, which is roughly double the total posted by fan-favoriteThe trailer’s social media share rate was on par with superhero movies like.
Directed by Marielle Heller and written by Micah Fitzerman-Blue & Noah Harpster, inspired by the article “Can You Say. . . Hero?” by Junod, the film is produced by Youree Henley, Peter Saraf, Marc Turtletaub, and Leah Holzer. The film also stars Susan Kelechi Watson, and Chris Cooper.
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