Author:Alyssa Vingan KleinPublish date:Jul 24, 2019Updated onJul 23, 2019On Monday evening, Marc Jacobs uploaded a video to his personal YouTube channel with the title, "Marc Jacobs Learns How To Drive and Goes Car Shopping." "Driving Miss Marc Jacobs," he pans dryly at the camera while wearing a look that can best be described as extra: an orange bucket hat, a pink The Marc Jacobs sweatsuit, Adidas slides with socks and rose-tinted sunglasses.
Derek Blasberg was hired as YouTube's head of fashion and beauty partnerships — the platform's answer to Instagram's Eva Chen — last June, and since then, he's convinced the likes of Victoria Beckham, Naomi Campbell, Alexa Chung, Rosie Huntington-Whiteley and Jacobs to start vlogging on a regular basis in pursuit of views, likes and channel subscribers.
About 12 hours after posting, Jacobs's driving clip had only racked up about 1,600 views. However, this video format should seem familiar to regular YouTube watchers, as it's a bit that popular creators have seen success with in the past. Take Tana Mongeau, for instance: The 21-year-old YouTuber with 4.7M subscribers posted a series of "learning to drive" videos in June in collaboration with both Jake Paul and David Dobrik .
Campbell's plane video has currently garnered more than 1.1M views, an impressive figure in such a short time. As a follow-up seven days later, she posted yet another seemingly dull activity to her channel: "Whole Foods Shopping With Naomi Campbell.
Her topics include everyday tasks like closet organization, shopping trips, DIY-ing outfits and getting dressed for a night out on the town in Los Angeles, made to sound at least vaguely exciting through their clever titles .
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