Juul hires a leading addiction researcher. Is it an echo of Big Tobacco tactics?

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Juul has hired as its medical director a leading addiction researcher. The company said the hiring will support its efforts to stem a teen vaping craze the FDA has labeled an epidemic. But critics see a tactic taken straight from the Big Tobacco playbook.

Juul Labs, the nation’s leading manufacturer of e-cigarettes, has hired as its medical director a prominent University of California researcher known for his work on the dangers nicotine poses for the adolescent brain.

Dr. Mark Rubinstein, a pediatrician and formerly a leading researcher with UC San Francisco’s Center for Tobacco Control Research and Education, took up the post of executive medical officer at Juul last week, a move first reported by Politico. Rubinstein has done signature research on teen addiction and how nicotine, which is present in high levels in e-cigarettes, affects adolescents. He has spoken openly of the potential risks of vaping for children.

 

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'We're fully committed to minimizing child deaths in our mines' - Mine owner that employs 9 year olds.

Interesting to see how this whole vaping debacle plays out!

Vaping sucks ass anyway might as well smoke the real stuff...🤷‍♂️

Epidemic? 😂😂😂🤦🏼‍♂️

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