In the city that never sleeps, Broadway influencers might soon be able to take a nap, and let virtual influencers take center stage.that it will soon help brands and content creators create digital avatars using artificial intelligence to pitch goods and services. The digital avatars can be created using a collection of chosen actors or built from scratch to look like other real people.
Digital avatars have already appeared on TikTok and other social media platforms, and some of them have amassed millions of followers. For example, the Brazilian retailer Magalu created a virtual influencer named “” now has over three and a half million followers on TikTok, as well as a record deal and a talent agent.
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