Study reveals QCinema audiences have high level of climate change awareness, presents solutions

Jul 2, 2024 02:28 PMOther significant findings include: Seventy percent of respondents were highly aware of climate change issues, while almost 86 percent rated climate change as an essential issue.

Other significant findings include: Seventy percent of respondents were highly aware of climate change issues, while almost 86 percent rated climate change as an essential issue. The research paper,"Setting the Stage for Sustainability: An Environmental Impact Baseline Study of QCinema International Film Festival" is the first study of its kind in the Philippines to examine how cultural and creative industries impact on sustainability.

Lead researcher Michael Kho Lim of the University of Glasgow said that this initiative to establish baseline data is the first step towards creating a possible environmental management plan and sustainability framework for the festival. This can form the basis of similar plans and frameworks for other cultural and creative activities in the country.

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