The lead partner of CMC connect , Yomi Badejo-Okusanya, has urged student journalists and public relations professionals to use artificial intelligence tools in crafting compelling stories, but cautioned against relying only on them.
Owing to the availability of generative AI tools like Chatgpt, Meta AI, and Gemini, he argued students just want to do “garbage in and garbage out, which will give mediocre results.” He, however, identified challenges of using AI in public relations as, maintaining authenticity, ethical considerations, data security and privacy.
In his own contribution, NIJ Provost, Gbenga Adefaye, told the students, “except all you want to do is run errands at media houses, you must be a good writer and literate in technological trends as they relate to media practice.”
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