OVER 30 micro, small, and medium enterprise entrepreneurs benefitted from the learning session recently organized by the Jollibee Foods Corporation and its social development arm Jollibee Group Foundation in partnership with the Department of Trade and Industry . The first learning session, which supports the Republic Act 9501, centers on capacity building and knowledge sharing that aims to enhance MSMEs' business and marketing skills to enable them to scale their businesses.
Aside from the farmers, the session also allowed the MSMEs to discover the different options and considerations for business development for B2B and B2C engagements.JFC's Assistant Vice President and Head of Global Procurement Services Bryan Tividad provided an overview of JFC's Procurement Value Matrix, which expounds buyers' decision points. The session also allowed the attendees to understand the key criteria of institutional markets before onboarding suppliers.