As more bank customers are accessing and managing their accounts digitally via their phones, what else are major banks learning about customers and their goals?"The top five objectives that we see from our clients are budgeting and starting to save. That's literally 31% of our clients, that's what's on their mind: improving their credit, saving for a large purchase, buying a home, travel," Katz explains.
Where do you see banks and the industry leaning further into platforms like that, knowing the amount of consumers that it does connect. We're going to continue to see adoption and whether that's Zelle or Erica, uh customers are going to continue to expect things to be fast, easy, seamless, convenient and we're gonna see those numbers continue to grow and customer expectations are going to continue to evolve and change.