for a Women's Big Ten Basketball Tournament quarterfinals game between Iowa and Penn State University at Target Center in Minneapolis, Minn., on Friday, March 07, 2024. highlights the longstanding issue of low merchandise availability and production that has affected women's collegiate and professional sports for decades. The report concludes that the women’s sport merchandise market is worth an estimated $4 billion dollars per year. This finding is not at all surprising.
While the NBA see’s specific seasonal spikes in merchandise searches, typically during the playoffs, the WNBA sees a more consistent demand for information on merchandise throughout the entire season.Even without ever having been to a game live, 67% of women’s sports fans still made merchandise purchases.
79% of women’s sports fans indicated they would purchase more women’s sports merchandise if there were more options available.
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