First, men who stay silent are themselves viewed as sexist. Second, men who speak up against sexism are viewed more favorably than women who do the same.When it comes to women’s workplace equality, there’s a disconnect between men’s stated intentions and their willingness to act. According to a, 60% of men said they supported having more women workplace leaders, yet 60% of men also agreed that it was rare to see men challenge discrimination against women.
The evaluators were split into various groups. Some were told that the hiring manager was male, while others were told that the hiring manager was female. In addition, some evaluators were told that the hiring manager went along with the CEO’s sexism and hired the man, while others were told that the hiring manager rejected the CEO’s sexism and hired the woman.
Men should pay particular attention to this finding. Why? Because the sexism-by-association was not gender neutral. The backlash for enabling a colleague’s sexism was significantly stronger against men than women. Not surprisingly, evaluators viewed the hiring manager more favorably when the manager challenged the male CEO’s sexism by hiring a woman. But once again, the effect was not gender neutral. The evaluators’ positive reactions were larger for men who challenged the male colleague’s sexism than for women who did the same. As the researchers explained, “the decision to reject gender prejudice was evaluated more positively when the actor was male.
Highlighting the reputational harms from being a bystander may be particularly effective for the majority of men who say they support gender equality.
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