As college decision day nears, here's what attending a top school is worth

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Increasingly, there is fierce competition for admission to the country's most selective schools.

May 1 is National College Decision Day, the deadline for high school seniors to choose which college they will attend.

Shrinking acceptance rates along with soaring costs and record student loan debt have pushed more students and families to consider less-expensive public schools instead. Often, at the outset,"brand perception plays heavily into the schools they are choosing," said Robert Franek, The Princeton Review's editor-in-chief and author of"The Best Value Colleges.""As they start to do their research, their list can expand.

In addition, women who attend a more selective school are not only more likely to work and more likely to earn more over the course of their careers, but female graduates of elite colleges are also more likely to obtain an advanced degree, stay in the workforce after they get married and choose a spouse with a more advanced degree.

 

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