Prudence Foundation chairman Donald Kanak and chief brand officer of Prudential Assurance Malaysia, Fiona Liao, with the Cha-Ching characters.
The Cha-Ching programme, which consists of a series of three-minute music videos featuring six lively characters known as the Cha-Ching band, helps children learn about the fundamental money management concepts of earn, save, spend and donate. The programme, featuring catchy songs that children can sing along to, has benefited more than 330,000 schoolchildren in Malaysia, the Philippines, Cambodia, Vietnam and Indonesia.“Some 87,000 Malaysian children have gone through the programme and we hope to reach out to around a quarter of million by 2023,” said Prudence Foundation chairman Donald Kanak.
He said there needs to be a more concerted effort by the education ministry, Bank Negara Malaysia and other stakeholders to instil the precepts of financial literacy.Fiona Liao, chief brand officer of Prudential Assurance Malaysia, said the company had organised carnivals as a precursor to the Cha-Ching programme.
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