Anime "Saved" Netflix In 2023, and It's Only Going to Get Bigger

Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Anime is eating Netflix. Indeed, over the last few years, anime has increasingly dominated and transformed the streaming service behemoth. As revealed in an extensive and detailed analysis of its raw viewership data, the rise of anime in Netflix is nowhere close to stopping.

Netflix finally gave us something to work with to understand just what is happening on the world's biggest streaming platform. But thanks to the hard work of Miles Thomas Atherton, who previously worked at Crunchyroll, and now runs his own anime marketing consulting firm, we can see and understand what is behind the numbers as it concerns anime on Netflix. Atherton’s analysis, which appears in two separate articles for Anime News Network, concludes that ultimately anime has been very good for the streaming giant, and suggests that perhaps they should lean more into it.

These data represent that Netflix is riding off of the success of anime rather than the other way around. First among these decisions was increasing the availability of both new and legacy anime. According to the data, “new titles” spark interest, as do older well-known titles. The point is that anime fans want to watch anime, so by simply increasing the library of anime content, users have a reason to watch more anime. Moreover, since anime fans are likely to already know what new titles are “must-see”, increasing the broadcasting of newer titles will necessarily increase viewership.

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