In May 2022, Taylor Swift’s “Only the Young,” a song about the political power of youth, surged on Filipino streaming platforms. The relatively obscure track became a surprising rallying cry for supporters of then-Vice President Leni Robredo of the Philippines, who was running for president at the time. At campaign rallies, Robredo’s followers hoisted signs that read “Swifties for Leni” with images of Robredo superimposed over Swift album covers.
Swift’s concerts offer a church-like experience of participatory joy rather than a spectacle to be passively consumed. Some fans have reported having post-concert amnesia due to sensory overload. One could draw a comparison to Beatlemania, but Beatles fans didn’t have TikTok.
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