Facing increased investor scrutiny and competition from every angle, healthcare technology companies are often forced to walk a tightrope between speed, execution, innovation and longer-term sustainability. Butterfly Network, Inc. , with its progressive point-of-care, pocket-sized ultrasound device, is one such company that’s been trying to regain its balance since its entry into the public market in 2021.decision to IPO was in service of the growth and long term sustainability of the company.
“Our single, ultraportable device works well for all use cases in the hospital, out of hospital clinics, or in any other care setting around the world,” he says, as compared to the big ultrasound incumbents, “which have handhelds that work for specific specialties in the hospital, but not a single device that meets all the needs of a generalist.”
But the obstacles that Butterfly faces ultimately surface a bigger question that’s worth the healthcare industry’s consideration: Why, despite how revolutionary or necessary a medical innovation is , do the companies heralding those innovations falter? Why, regardless of how much utility a healthcare product has, do we not see more widespread adoption?
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