In this interview with Nosike Moses, the Marketing Manager, Promasidor Nigeria Limited, Abiodun Ayodeji, explains the journey and impact of the competition. Excerpts:Promasidor is about providing quality nutrition to the Nigerian people. This has been since inception in 1993 that we pioneered powdered milk in small portions in sachets at affordable prices that made milk a good source of protein accessible to most Nigerian homes and families.
Our latest entrant into the market is SunVita cereal, is fortified with Nutri V a unique blend of Iron, Zinc, Calcium and Vitamins that help children grow smarter and stronger so that they can function at their best every day.Trade and consumer acceptance is encouraging and doing well in the market. The team’s effort has been on retail availability and trial. We are doing a lot of trade pipeline filling.
No nation can truly develop without a conscious investment and effort in Science and Innovation, and mathematics is the bedrock of these two. Also, you will agree with me that a lot of students have a phobia for this subject area and with the Cowbellpedia platform, we have been able to stimulate the interests of many students in mathematics.
Last year, in celebrating the 20th relationship between Cowbell Our Milk and Mathematics, we added some new dimensions to the Cowbellpedia initiative. We had the Cowbellpedia Academy in partnership with some foreign universities and Professors aimed at driving support and interest in mathematics by exposing selected students and teachers across the country to various teaching and learning techniques in achieving, sustaining and managing academic feats especially in mathematics.