The Battle for Attention

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Nathan Heller on the Order of the Third Bird, a secret society that includes writers and artists, many of whom have spawned new initiatives like the Strother School of Radical Attention, which offers an education against the distractions of apps, digital ads, and shorter attention spans.

For years, we have heard a litany of reasons why our capacity to pay attention is disturbingly on the wane. Technology—the buzzing, blinking pageant on our screens and in our pockets—hounds us. Modern life, forever quicker and more scattered, drives concentration away. For just as long, concerns of this variety could be put aside. Television was described as a force against attention even in the nineteen-forties. A lot of focussed, worthwhile work has taken place since then.

Counterfactual histories filter in, cross-referencing one another. Some articles are by real scholars, while others run under birdy pseudonyms with preposterous author biographies. Justin Smith-Ruiu, a writer and a professor at the Université Paris Cité as well as an editor of “In Search of the Third Bird,” touted to me “the world-making dimension” of it. “Our idea was: Let’s turn academic practice into an art form,” Smith-Ruiu said.

 

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