Chinese sellers go to TikTok school to reach buyers abroad

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GUANGZHOU, April 24 — Donning hijabs and floor-length abaya gowns over shorts and tank tops, Chinese students at an e-commerce school perform into a smartphone camera as they...

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At the school in Guangzhou in southern Guangdong province, an instructor holds up the Middle Eastern-inspired garments to the camera and rattles off prices and sizing information for Muslim buyers in the UK.“This is chiffon, it’s really breathable!” she gushes in English as her proteges model the goods and sort through racks of satin robes under stark studio lights.

TikTok Shop launched in the United States late last year, and e-commerce features have previously been rolled out in places like Britain and South-east Asia. He says his company enrolled him because they are hoping to eventually sell their skincare range through TikTok. VPNs are a legal grey area in China, with authorities occasionally cracking down while generally tolerating their use for business purposes.

 

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