and Summer Fridays’ Dream Lip Oil — are generating significant post-rollout buzz, data from influencer agency Buttermilk indicates hero products, including those introduced as far back as 1999 in the case ofThis is true in the case of Sol de Janeiro, which saw a blockbuster sales year in 2023 and, amidst a slew of recent additions to its Cheirosa 59 franchise, is still seeing even greater chatter for its hallmark Bum Bum Cream, launched in 2016.
“These are brands that are very aggressive about community-building — in the best way,” said Aubrey Brooks, head of data and analytics at Buttermilk. A key driver of mentions for each of these brands has been increased investment in nano and microinfluencers, who can be more widely harnessed at a lower cost, and see an average 61.91 percent greater number of engagements per post than their macro counterparts. “You see the micros really holding the weight, or being the strongest part of those .
, Tresemmé and Kérastese might not always be number one and number two, but they’re always in that top-20 range,” Brooks said.in part due to their poke- and prod-worthy gummy texture — often fuel an uptick in mentions for existing products in the same brand’s portfolio. While long-term creator partnerships are paying off among the top brands, Brooks expects to see a trend toward increased investment in new creator recruitment across tiers, the payoff of which can be seen by Mona Kattan’s fragrance brand Kayali, which saw more engagement in 2023 from creators who hadn’t mentioned the brand before than the brand’s total engagement garnered in any previous year.
Education Education Latest News, Education Education Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: KPBSnews - 🏆 240. / 63 Read more »
Source: KPBSnews - 🏆 240. / 63 Read more »
Source: NPR - 🏆 96. / 63 Read more »