time. This year, after the game of his life, Jack Gohlke of Hillsdale College capitalized on his growing spotlight to thank not only his coach and his team, but alsothrown around during the past few years, but what does it mean really? And is it truly a good thing for college sports?athletic program, for example, raked in more than $250 million in revenue in just the fiscal year 2022. But what about the players? In recent years they have refused to sit on the sidelines in silence.
But you may still ask yourself what does it really mean? And is it truly a good thing for college sports? The NCAA is a multi-billion dollar industry, bringing in the big bucks for universities. The Ohio State University athletic program for example raked in more than $250 million in revenue in just the fiscal year 2022. But what about the players in recent years. They've refused to sit on the sidelines in silence.
Iowa University's Caitlin Clark and LSU Angel Reece earned $3.1 million and $1.8 million respectively. And NIL, it's got two separate markets that you need to know about. The first is largely brand deals. Athletes are paid to promote content or products on their social media channels. The second market involved in this new NIL system are donor funded groups called collectives. Many of these collectives are 501 nonprofits. Meaning, donations are tax deductible.