what Americans long expected : the 2024 presidential election will feature a second contest between Joe Biden and Donald Trump. The rematch between current and former presidents has caused much, even despair, among the electorate. Few Americans seem excited by the prospect, and many question why a nation of more than 300 million people cannot produce more exciting candidates than two elderly retreads.
Another Adams, the second president’s son, figured in the next rematch. In 1828, Andrew Jackson avenged his previous defeat to John Quincy Adams . In their first contest, Jackson had tallied the most votes, but four candidates split the electoral college. Since no contender won a majority, the race went into the House of Representatives.
John Adams Lost His Re-Election. How He Responded Set a Precedent That's Been Followed for More Than 200 Years But the Harrison-Cleveland rematch also led to major changes. After three consecutive popular vote losses, Republican leaders realized they could no longer rely on their loyal army of regular voters. In the next campaign, they appealed to traditionally Democratic constituencies, sent out campaign literature in dozens of languages, raised millions of dollars from private donors, and reached out to interest groups.
The onset of new media like film and radio, and the political entry of advertising executives and celebrity surrogates, had begun to erode the influence of local party organizations and their bosses in the early 20th century. But none of them would have the immediate influence of television in the 1950s. President Eisenhower embraced the new medium and its potential for direct communication.