Meet the English Professor Creating The Billion-Dollar College Of The Future

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When Paul LeBlanc took over Southern New Hampshire University, it was going under. Now he's building the nation's largest university by treating its non-traditional students like valued customers

, saying that half of America’s 3,900 colleges would likely go bankrupt.

Since LeBlanc took over in 2003, SNHU has gone from a little-known third-rate undergraduate business school with 2,800 students, no endowment and a budget that was barely in the black, to America’s biggest university by enrollment with 97% of its students online. But great customer service and increased name recognition following a new national advertising campaign didn’t help when the recession took hold in 2009. Facing his first operating deficit, a projected $3 million, LeBlanc persuaded the board to spend an additional $4 million on TV ads, starting in January 2010. By October 2010, the deficit had turned into an $11 million surplus. Since then, enrollment has shot up by 125,000 students in the space of eight years.

The College for America is especially relevant for working adults, LeBlanc says, since a student who has been a self-taught bookkeeper in a family business for a decade can ace a CBE accounting course without studying, thus earning college credit for accumulated knowledge.

 

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Meet the English Professor Creating The Billion-Dollar College Of The FutureWhen Paul LeBlanc took over Southern New Hampshire University, it was going under. Now he’s building the nation’s largest university by treating its non-traditional students like valued customers Definitely democratizes opportunities for education, although still much more expensive than in other countries. Amazing! To clarify, he wants to get rid of faculty. Without faculty I wouldn’t have a degree and wouldn’t be off the grad school or know how to get to a PhD program OR how to look for jobs so let me know how this works.
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