for the millionth time. The same can be said of Halloween, if you replace yuletide cheer with the spooks and spells ofMovies are a staple of these holiday periods, so much so that cinemas host re-runs of classic horrors every Halloween and an entire US television channel, the Hallmark Channel, is dedicated entirely to festive favourites.
Whether because it’s too heavy, too controversial, too unsettling, or simply undefined, Easter has not had people running to the cinemas. Perhaps a more well-rounded mascot and a slightly less earnest approach could have people trading in their hot cross buns for movie tickets.
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