Doctors ‘smuggling education’ into social media content to drown out misinformation

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Some experts say one of the best ways to fight a rising tide of medical misinformation on social media is to drown it out with captivating content backed by science.

A special WHO committee is set to decide if the COVID-19 pandemic still fits the definition of a public health emergency of international concern. If not, the pandemic would be declared “over.” But as Crystal Goomansingh reports, some doctors fear that would result in the spread of more confusion and misinformation – Jan 27, 2023

Take one of her medical mystery videos, for example. In it, Deshauer tells the story of a woman who had lead poisoning. Doctors took ages to figure out what was causing her symptoms, but ultimately realized they were a result of lead in the Ayurvedic supplements she was taking.It’s a compelling video with a title designed to draw you in: “Deadly illness from THIS SUPPLEMENT: Medical Mystery.” The video’s thumbnail image shows Deshauer looking shocked in front of a bright blue background.

Deshauer, who goes by the username ViolinMD online in a nod to her pre-medicine career as a violinist, said she got her start making videos when she was in school to document all she was learning.“And with the community building, I got to hear their comments, their concerns, what they had seen in health care, perhaps some of their fears,” she said. “And I got the sense that a lot of fears around health care came from not being able to access it or see what happens behind closed doors.

“Think about what your content’s going to look like,” he said. “Often the clinical community, the scientific community doesn’t do that, and the people pushing misinformation do.”Caulfield is on the executive advisory committee for Science Up First, an initiative that aims to debunk health misinformation. They encourage independent experts to create science-backed content and the organization also creates some of its own.

 

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Some doctors sneak education into their online content to drown out misinformationSome experts say one of the best ways to fight a rising tide of medical misinformation on social media is to drown it out with captivating content backed by science, and Deshauer, an Ontario-based internal medicine and rheumatology specialist, is among a growing cohort of doctors and researchers doing just that.
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