Judeh Hirbawi packages keffiyehs at the Hirbawi keffiyeh factory, which has seen an increase in sales since the start of the Israel-Hamas war, in Hebron, West Bank, on Feb. 11, 2024. Hirbawi is one of three brothers who own and run the factory that their father started.Judeh Hirbawi packages keffiyehs at the Hirbawi keffiyeh factory, which has seen an increase in sales since the start of the Israel-Hamas war, in Hebron, West Bank, on Feb. 11, 2024.
About a month after she hit the purchase button, a white scarf with green zigzag embroidery showed up at her door. Now, she wears it regularly for errands and work. The Hirbawi family says their factory is the only one in the West Bank that makes keffiyehs, and that most others are mass produced in China. This singularity has caused their sales to soar in recent months, even as the rest of the economy in the West Bank has taken a hit after the Oct. 7 Hamas-led attacks in Israel that killed around 1,200 people.
Just outside Hirbawi's apartment, Murad sits in a parked car in front of the Hirbawi factory store. He's one of many people trying to get his hands on a Hirbawi keffiyeh. Murad didn't want to give his full name because he fears speaking publicly could make him a target of harassment by the Israeli military.
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