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The Motivational Power of Streaks

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Psychology News

Streaks,Motivation,Consumer Behaviour

Structuring a resolution as a streak may be the motivational nudge that some people need to stick with it further into the new year – and maybe far beyond. Marketing researchers Jackie Silverman and Alixandra Barasch recently documented 101 unique instances, including Snapchat, Candy Crush Saga, Wordle and the Duolingo language learning platform, of apps that have incorporated streaks into their architecture by tracking the number of consecutive days users complete a task. There are even apps dedicated solely to tracking streaks. What is it about streaks that makes them so compelling? I’m interested in consumer behaviour and decision-making. For insight into streaks and their motivating influence, I conducted research, recently published in the Journal of the Academy of Marketing Science, on the phenomenon

Structuring a resolution as a streak may be the motivational nudge that some people need to stick with it further into the new year – and maybe far beyond. Marketing researchers Jackie Silverman and Alixandra Barasch recently documented 101 unique instances, including Snapchat, Candy Crush Saga, Wordle and the Duolingo language learning platform, of apps that have incorporated streaks into their architecture by tracking the number of consecutive days users complete a task.

There are even apps dedicated solely to tracking streaks. What is it about streaks that makes them so compelling? I’m interested in consumer behaviour and decision-making. For insight into streaks and their motivating influence, I conducted research, recently published in the Journal of the Academy of Marketing Science, on the phenomeno

 

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