“Brand theft is an offence,” KF Seetoh ticks off British international school for using the ‘Makansutra’ name

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Singapore – On March 18 (Monday), prominent local food consultant and hawker guru, Seetoh Kok Fye, called out Dulwich College Singapore for using th

In another FB post on March 20 , Seetoh updated everyone and said: “They fixed it.” He received an anonymous FB message from a woman saying “they regret and apologised on the matter.”

The Makansutra owner aired his thoughts on another issue: the possibility of the name being used elsewhere. He wrote, “The bugging issue is- that they were advised by their designers/operator/architects to use this name … We do not know if they are using this name in their other projects. It would be upsetting and a disrespect for IP laws if they are found out again. Trust me, our lawyers don’t know how to write sweet cease and desist letters.

Advice from the entrepreneur, “If you wanna be in any business, just go do a darn good job and give it an original name… people will respond to your reputation, not necessarily the name.

 

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