Tweet power: How a few well-aimed barbs persuaded brands to ditch Afrikaans is Groot event

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One tweet at a time, Lesufi called out to brands like Coca-Cola, DStv, Toyota and MTN to distance themselves from the event, that controversial Afrikaner musician Steve Hofmeyr was due to perform in.

Gallo Images / Foto24 / Lisa Hnatowicz

Gauteng education MEC Panyaza Lesufi was one of the more prominent voices on social media behind a successful bid to get major sponsors to pull out of theOne tweet at a time, Lesufi called out to brands like Coca-Cola, DStv, Toyota and MTN to distance themselves from the event. This after a Steve Hofmeyr tweet from 2014 resurfaced on social media late last week, in which the singer claimed black people were the architects of apartheid. Lesufi was quick to react, telling cellphone giant MTN its"sponsorship of this person's " involvement in the concert was"an insult to peace-loving citizens"., your sponsorship of this person’s performance is an insult to all peace loving South Africans.

 

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This is how we should deal with racist on this Country, including you media houses.

NowIKnow13 Racist

Why is this even up for debate!! These brands don't respect us.

Good riddance...they must ban his kak music too.

No wonder education in SA went down the drain. Education has a child somewhere near the top who will never ever touch success like Steve, SA best song writer/singer. He don't need the support of egg heads like MTN and the rest. The world is his oyster💗

People like Steve should be watched very closely. Extremists breed under their influence and before you know it some crazy fool has shoot people in cold blood.

Steve is a doos, fk him !!!

Thanx Lesufi Panyaza. You're a true compatriot.

KhandaniM

CoruscaKhaya And we still get told that black people can't be racist as they have no power. What is the ability to tweet and get corporate sponsors to pull out of an event if not power? The irony of lesufi labelling others racist is not lost on me! He is a race baiter of note.

He’s a far right winger

Tell us what Lesufi and his bunch like so that we can boicot them

“Controversial” you say? How about “white supremacist”? How about “racist”? Let me just leave this here:

Good one

SAns r tired of white supremacists! Well done to Lesufi ex_post_facto stash_jack EloquentTash tumisole 4 taking a stand against afriforum steve_hofmeyr & creating awareness ToyotaSA must just Change their logo to the apartheid flag. Shout out to MTNza DStv CocaColaCo

He's doing a marketing strategy..

Well, i dont drink coke. Cancelled my mtn contract. Left dstv long time ago. Toyota sucks. Long live Steve! O ja, and i dont gamble.

They must also distance themselves from all racist shows and concerts,Noort vir Noort, in die bos, kknk... especially AbsaSouthAfrica

Is this thing is around, God what they call it again, Hofner or something close to that

O sa tla peinelwa goed'

He must feel the heat....

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