It is a genuine viral sensation with countless fans and copycats around the world. It is meticulously assembled and regularly attracts long lines of people in the heart of Manhattan. It is not a complex piece of technology or high-end haute couture, but rather, a pastry–albeit a very, very good one. This perfectly coiled, cream-filled croissant comes from the ovens of Lafayette Grand Café and Bakery. It is appropriately called The Suprême and long may it reign.
The Cardmembers were familiar with the pastry; many had seen the long lines first-hand and knew of the TikToks, but now they had the opportunity to hear from Carmellini and his pastry pros about how the croissant unexpectedly found world fame. Going viral was never the plan, but the team at Lafayette isn’t complaining.
To keep up with the demand rush, Lafayette bought three new ovens, two new proofers, and hired more employees. To this day, Lafayette sells 800 Suprêmes a day and the lines have not let up.