that two-thirds of women are now investing savings outside retirement accounts and emergency funds in the stock market, representing a 50% increase from 2018., the first investech company activating the wealth of affluent women, paves the way for equality in investing. At the core is a venture capital product with a community with $95 billion in collective wealth. Her business and investment model brings more women into the conversation and to the table.
Throughout her success, Costello started recognizing a culture around the VC industry that did not reflect how women liked to operate. Traditional VCs were not funding the types of founders, products, and solutions that women wanted, and adding one-to-two women to an existing venture firm was not shifting the equation.
Costello’s idea was in motion. She was determined to strip the old culture and foster a new one to attract women investors. One main focal point at Portfolia is the company’s femtech vertical—the first venture capital fund ever focused on women’s health. One of the fund’s companies, Bone Health Technologies, addresses osteoporosis in women.