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Is less more? Or is less sometimes less? Examining the consumer trend toward minimalist packaging

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Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards minimalist packaging in consumable products.

retrieved 11 October 2023 from https://phys.org/news/2023-10-consumer-trend-minimalist-packaging.html

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