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Cathrine Jansson-Boyd Ph.D.

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Cathrine Jansson-Boyd, Ph.D., is a Consumer Psychologist based at Anglia Ruskin University, Cambridge, UK.

Consumers want brands to be authentic by taking a stand for something they care about. Businesses need to be aware of this as it can affect how they're perceived.

Consumers want brands to be authentic by taking a stand for something they care about. Businesses need to be aware of this as it can affect how they're perceived.Product price is not always straightforward as it affects consumers on a subconscious level even though most people believe otherwise. Product price is not always straightforward as it affects consumers on a subconscious level even though most people believe otherwise.The Surprising Reason Online Shopping Can Be Less Satisfying

Why are we more likely to be unsatisfied with online purchases? Not being able to touch products before buying them may be a factor. Why are we more likely to be unsatisfied with online purchases? Not being able to touch products before buying them may be a factor.

 

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J. Wesley Boyd M.D., Ph.D.J. Wesley Boyd, M.D., Ph.D., is a professor of psychiatry and medical ethics at Baylor College of Medicine and a lecturer on global health and social medicine at Harvard Medical School.
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