The Bachelor of Arts in Content Creation and Social Media will begin at South East Technological University in Carlow next September, with CAO applications opening for those interested in early November.
As it stands, SETU already has a number of degrees in the digital media field, so this is simply an expansion of that offering. The idea came about after there was phenomenal demand for an online influencer course run by lecturer Irene McCormick, at the former IT Carlow. “There was crazy interest,” she recalls. “Normally with a summer school you might have 30 students, and for this, we had to stop it at 150. It alerted me to the fact something was growing.
“Also that they understood and had knowledge of critical cultural studies, technical skills like video editing, audio editing, being able to podcast and write content. So, does this signpost a shift in what future employees want from their work lives? The data suggests that it does. In fact, a survey of over 1,000 Irish adultslast year, found that a third of those surveyed would like to work as an influencer in addition to holding down their regular job – a further 13% said they would like it to be their main source of income.
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Irish university to offer first degree in 'influencing'Ireland's first university degree course for people who want to be 'influencers' is to open for applicants in November.
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